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Emily O'Sullivan

3 posts

The Economics of Sneaker Reselling: A Billion-Dollar Industry

Sneaker reselling has grown into a billion-dollar market, evolving from a niche hobby into a significant global industry. Fueled by limited-edition releases, celebrity endorsements, and the hype around exclusive drops, the resale market thrives on scarcity and exclusivity. Platforms like StockX and GOAT have made it easier for buyers and sellers to trade sneakers, further formalizing the market. Sneakers have also emerged as valuable assets and investment opportunities, akin to stocks or real estate, with certain pairs appreciating significantly over time. As the industry grows, it faces challenges like counterfeit products and market saturation, but its dynamic nature and dedicated community suggest a promising future.
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